CAN 2025: Senegal winner, Morocco winner

When it obtained the organization of CAN 2025, Morocco never hid its ambition: to make the event a lever for transformation, well beyond football.

The figures published by the Moroccan government and post-event analyzes today confirm a reality rarely observed in the recent history of the competition: CAN 2025 acted as an accelerator of economic, structural and diplomatic development.

According to official data consolidated after the competition, CAN 2025 would have generated more than 1.5 billion euros in direct and indirect economic benefits. A record figure on an African scale.

Why such a gap?

The most lasting impact of CAN 2025 remains structural. The Moroccan authorities estimate that the preparation for the competition made it possible to accomplish in two years the equivalent of a decade of investments.

For comparison, CAN 2021 in Cameroon left several infrastructures under-exploited, due to lack of integration into an overall national project. Morocco has placed the CAN on a coherent trajectory towards the 2030 World Cup.

CAN 2025 generated more than 100,000 direct and indirect jobs, mainly in:

Unlike certain previous editions, a significant portion of these jobs were accompanied by certification training, improving employability in the medium term.

On the field, Senegal emerged victorious from CAN 2025. A sporting achievement which confirms the relative domination of the Lions of Teranga on the continent.

But on the economic and structural level, the models diverge:

Comparative conclusion: Senegal won the CAN. Morocco won the CAN… and the post-CAN.

The organizational success of CAN 2025 has strengthened Morocco's position as:

This image capital already benefits future applications, foreign investments and regional and international diplomacy.

CAN 2025 in Morocco will go down in history as a sporting success, an organizational success and an economic and structural turning point.

Where some editions were content with one-off brilliance, Morocco transformed the event into a strategic development tool. While Senegal celebrated a historic victory on the field, the Kingdom consolidated a victory off the field, quieter but more lasting.