Dawda: Organizing the World Cup in Morocco is a developmental lever that shortens decades of waiting.
As Morocco accelerates its preparations to host the 2030 World Cup, with ongoing infrastructure projects and major initiatives across various regions of the kingdom, technical expert and sports analyst Aziz Daouda believes that this global event represents a historic opportunity to accelerate development and achieve a qualitative leap in transportation, equipment, and services. He also noted that organizing major sporting events in recent years has become contingent upon increasing conditions and demands imposed by international sports bodies on host countries, emphasizing that Morocco has successfully leveraged the World Cup as a catalyst for economic and social development and to enhance its regional and international standing.
In a related context, Daouda, during his participation in the "Hespress Discussion" program, stated that Morocco hosting the World Cup represents a true developmental accelerator and an opportunity to reduce years of waiting for the completion of infrastructure and major projects. He added that the kingdom has managed to accomplish projects in a short time that would have taken decades, using sports as a positive excuse to achieve a developmental "Marshall Plan," unlike countries like the United States, which do not suffer from structural problems and view organization as a challenge and a means of self-assertion.
On another note, the sports expert explained the media attack that the kingdom is facing from some neighboring and regional countries as a result of their "victim complex." He clarified that the sight of African citizens witnessing the level of development, cleanliness, and infrastructure in Morocco, despite its limited natural resources compared to their countries, creates internal embarrassment for those regimes and drives them to export their crises by attacking the kingdom and justifying their failures with the colonialism excuse.
At the level of marketing and communication, the same speaker criticized the Moroccan mentality that always awaits praise from foreigners, calling for an end to this cultural stereotype. He emphasized the need to build a strong and solid national media narrative capable of conveying Moroccan achievements to the world, especially in English-speaking Africa, which is often overlooked, instead of relying randomly on "influencers" who do not provide the desired value.